When was patagonia started

In time, Chouinard started selling clothes to support the climbing equipment business. It started with Umbro Rugby shirts flying off the shelves in , which started a minor fashion craze in the States.

Romantic visions aside, Patagonia matured into a large, profitable business, capable of selling clothing across the world, anticipating fashion trends — and at times, creating them; introducing new materials, colours, all whilst keeping climbers, hikers, surfers and walkers warm and dry in all conditions.

Patagonia are a certified B Corp, which means it is forever connected to public-benefit concerns. From free childcare, to open plan offices and giving the staff freedom to go surfing at lunch, Patagonia has maintained the free-spirited faith in people that Yvon Chouinard has always embodied. The clothes the company produces are consistently high-quality, always seeking to push new boundaries, for comfort, style, and endurance.

And through its various environmental works, from The Conservation Alliance to the World Trout Initiative and internships that allow staff to work with an environmental charity, on full pay, for two months, Patagonia has never lost their commitment to activism. So, what do you think about Patagonia? Do you own any of their products? Do you share the same values as the brand? Let us know in the comments! Patagonia: An Industry Legend Since Try Papertrail. General announcements ,. Height Safety Manufacturers ,.

Equipment Manufacturer ,. Environment ,. The company winnowed its roster of products from to Patagonia catalogs, already known for tributes to nature and outdoor adventure, began campaigning to save old-growth forests and free-flowing rivers. In , Patagonia switched from using standard industrial cotton to percent-organic cotton. It was no easy process. The company devoted a year to educating its employees about the decision in order to get their buy-in.

Now we take more of a bottom-up approach, for example, educating designers to put good environmental decision-making into the product from the beginning. According to Crooke, Patagonia aims to develop within five years products manufactured from plant-based materials.

And although the process has its frustrations, progress is steady. At least 25 percent of our advertising in mainstream publications is focused on the environment.

We believe that when dams come down and forests are saved, the consumer knows Patagonia was there. Show comments for this story. View the discussion thread. More on this topic. Create a free Patagonia account. By providing your email address, you agree to our Privacy Policy and Terms of Service. Let your gear give again That Patagonia jacket you don't wear anymore might be on someone's wish list. Trade In. Login Account. Open Menu. Shop Activism Sports Stories. Company History. Yvon Chouinard and Tom Frost working on an early pack prototype in To calculate its capacity, Frost filled the pack with sand and then dumped the sand into a measurable container.