Where is michelob beer made

Every beer lover knows that slogan, especially those who love Schlitz. In , the Schlitz beer company became the largest producer of beer in the world and enjoyed that status often as it battled back and forth with the Anheuser-Bush during and throughout the early part of the 20th century. Schlitz finally died in Or did it? Finally, through research and extensive interviews with former brewmasters and employees, the original recipe was reformulated and Schlitz has enjoyed a new up surge in sales and popularity.

The Desnoes and Geddes Limited brewery might not be commonly known, after all it started out as a soft drink manufacturer. Eugene Peter Desnoes and Thomas Hargreaves Geddes founded the company in , and ten years later the original incarnation of the lager was brewed and deemed too heavy for the local drinkers.

The beer first hit U. Though it had since been around for three-quarters of a century, Anheuser-Busch finally created a pasteurized version that became legal for distribution in America in However, as its popularity increased, the design turned to standard bottles only to see re-release as an anniversary edition from Thanks to the diet craze and all those folks who want their beers and to drink them, too, Michelob introduced Ultra and many flavor variants including Lime Cactus and Pomegranate Raspberry.

In , the Dutch company known as Grolsch was founded by Willem Neerfeldt. Just shy of four hundred years later, in , Grolsch was the second largest producer of beer in the Netherlands after Heineken, with a yearly total of 3.

That would be a whole lot. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U. While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice.

Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with The U. Budweiser did not quite make the 30 percent decline in sales cutoff for our list, but many other traditional brews did. Michelob shipped , barrels domestically in , but sold just , in While light beer has supplanted full-calorie beer in popularity, sales of most leading light brands have been flat over the past several years.

Shepard explained that like most major brand-centered industries, the beer industry has entered a period of aggressively marketing new brands and flavors. To combat the growing popularity of craft brews, major breweries such as Anheuser-Busch Inbev and MillerCoors have aggressively marketed their own specialty beer. Bud Light Platinum, which debuted during the Super Bowl, has been very successful, beating most expectations.

Another Belgian white beer, Blue Moon, which is sold by MillerCoors, was the 18th-most popular beer sold last year. Shepard expects the focus on nontraditional brews to continue at least through next year. It turns out the young, sporty audience Michelob Ultra enjoys today was an accident. According to AdAge , Michelob Ultra launched with a different target in mind: baby boomers. Not the taste. Although Atkins may be out of style, Michelob Ultra drinkers are still celebrating its low-carb count.

It referred to Michelob Ultra Infusions, a new line of fruit-flavored light lager. Michelob Ultra keeps its stats low. The 4. Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2.

Republicans also reach for diet sodas, according to the report. Democrats, meanwhile, reach for Mexican lagers such as Corona , Modelo , and Tecate.