What is the difference between impressions and clicks on facebook

Continually make improvements and experiment with changes and Facebook retargeting efforts. This will help you avoid the back and forth between networks to easily streamline your social media through an all-in-one Smart Inbox.

Tracking important metrics is tricky, but not with the right tools. Learning the difference between reach vs. Once you distinguish the two metrics, you begin working toward the most important one of all: social media engagement.

A common goal behind every social media campaign is increased engagement. Awareness comes before engagement, and reach and impressions drive people to take action. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Most underrated season to visit the National Parks: autumn. Published on. Resources for you. The Content Benchmarks Report. Recommended for you View all Recommended for you Recommended for you. Now on slide Now on slide Now on slide Now on slide. Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Conversely, you may have an ad that barely receives any clicks, but when it does, it almost always converts. This metric takes both the beginning impressions and ending profit points of the ad process, and uses them to determine the ultimate viability of an ad campaign. The way to calculate PPI is to simply find out how much profit—not revenue—you generated from a campaign, and then divide that by the number of ad impressions it took to produce that profit.

This enables you to see how well your ads perform after all costs have been accounted for. Campaigns with high PPIs will ultimately be the best candidates for scaling and growth. So when it comes to valuing impressions, clicks and conversions, you need to have a big picture view to see how all of these different moving parts work together.

The best way to get a good grasp of how these factors tie in together is to constantly test and tweak your ad campaigns.

Keeping the Profit per Impression metric in mind can give you confidence regarding which ads will ultimately generate the most profit for your advertising campaign. Posted in Display Advertising. English US. Using Facebook. Creating an Account. Your Profile. Your Home Page. Your Photos and Videos. Videos on Watch. Interact with Pages. Create and Manage a Page. Names and Usernames.